Effective date: 1st March 2025
Who we are
EffieTech (“we”, “us”, or “our”) is a brand owed entirely by The BOHO Group Ltd. The BOHO Group Ltd is a company registered in the United Kingdom. Our website is www.effietech.com (the “Site”). This privacy policy explains how we collect, use, disclose, and protect personal data in connection with your use of our Site and the services we provide.
What data we collect
We may collect and process the following categories of personal data:
Identity and contact information: name, email address, postal address, telephone number when you contact us, request information, or sign up for communications.
Account and communications data: if you create an account or subscribe to receive updates, we may collect email, username, password, and communications preferences.
Product and service information: details you provide when requesting demos, quotes, or support, including company name, job title, industry, and project information.
Commercial information: records of products or services you express interest in manufacturing.
Usage data: information about how you use our Site, including pages visited, time and date of visits, referral source, and device information (IP address, browser type, operating system).
Marketing preferences: your preferences for receiving marketing communications and how you would like to be contacted.
Cookies and similar technologies: data collected through cookies and tracking technologies as described in our Cookie Policy.
How we collect data:
When you provide data directly: completing forms, contacting us, signing up for newsletters, downloading brochures or requesting information.
Through your use of the Site: automatically via cookies and similar technologies.
From third parties: if you authorised it, or from publicly available sources or partners to help us provide our services.
How we use your data
We may use your personal data for:
Providing and delivering products, services, and information you request.
Communicating with you, including sending updates, newsletters, and marketing (where you have consented or where permitted by law).
Administering your account and managing your preferences.
Responding to enquiries, requests for support, or complaints.
Personalising your experience on the Site.
Analysing usage patterns to improve our Site and services.
Compliance with legal obligations and for regulatory purposes.
Security, fraud prevention, and risk management.
Lawful basis for processing (UK GDPR)
Our processing of personal data is based on one or more of the following:
Consent: where you have given clear consent for a specific purpose.
Contract: where processing is necessary for a contract with you or to take steps at your request before entering into a contract.
Legitimate interests: where our interests in processing are not overridden by your rights and freedoms.
Legal obligations: to comply with applicable laws and regulations.
Sharing your data
We may share your data with:
Service providers who perform functions on our behalf (e.g., email delivery, analytics, hosting, maintenance). We require them to process data in accordance with this policy and applicable laws.
Business partners and affiliates where necessary to provide our products or services.
Regulators, law enforcement, or other third parties if required by law or to protect our rights, property, or safety.
In the event of a business transfer (e.g., merger, acquisition), your data may be transferred to the relevant successor organisation.
International transfers:
If we transfer personal data outside the UK, we will ensure appropriate safeguards in place to protect your data in accordance with UK data protection law (e.g., adequacy decisions, standard contractual clauses).
Data retention:
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements. We will securely delete or anonymise data when it is no longer needed.
Security:
We implement appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. However, no online transmission is completely secure, and you provide data at your own risk.
Your rights:
You have certain rights in relation to your personal data, including:
Access: the right to access your personal data.
Correction: the right to rectify inaccurate or incomplete data.
Deletion: the right to have data erased in certain circumstances.
Restriction: the right to restrict processing in certain situations.
Portability: the right to obtain and reuse your data across different services.
Objection: the right to object to processing based on legitimate interests or direct marketing.
Withdraw consent: where processing is based on consent, the right to withdraw that consent at any time.
To exercise these rights, please contact us using the details below.
Cookies:
Our Site uses cookies to distinguish you from other users and to provide a better user experience. For information about the cookies we use and how to manage them, please see our Cookie Policy.
Marketing communications
If you have opted in to receive marketing communications, you may opt out at any time by following the unsubscribe instructions in the message or by contacting us. It may take a short period to process your request.
Children:
Our Site is not intended for children under the age of 16. We do not knowingly collect data from children. If you believe we have collected personal data from a child, please contact us and we will remove it promptly.
Changes to this policy:
We may update this privacy policy from time to time. We will notify you of material changes by posting the new policy on our Site and updating the “Effective date”. Please review the policy periodically.
How to contact us
If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please contact us:
EffieTech Privacy Contact
Email: info@effietech.com
Address: 44 Oldham Road, Ancoats, Manchester, M4 5EE
You may also lodge a complaint with the Information Commissioner’s Office (ICO) at https://ico.org.uk/concerns/ if you believe your data protection rights have been violated.